This event is a collaboration of Child’s World America and the Fels Institute of Government.

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Improving child well-being takes a village!

Networking Breakfast and Registration begins at 8:30

Digital Marketing Strategies for Nonprofits

Growing your organization’s presence, communicating your mission message, and constantly engaging your community is more important than ever.  Your website is the public’s first stop to research your organization and its services. Your social media efforts are critical to engagement and are ever more time consuming. Finally, your email communication is the most direct link to the members of your community.

With the constant changes in the web, search, and social media it’s hard to know where to concentrate your efforts. In this workshop, we’ll discuss the current best practices you should be aware of and what you should do to take advantage of them to grow your nonprofit including:

  • Understanding your Audience’s expectations
  • Clarifying your goals and objectives
  • Taking inventory against best practices
  • Strategy, tactics, and elements of a first-class effort


Donna Botti is the owner of Delos Inc. in Collegeville, and has been helping businesses and nonprofits make the most of new technologies since 1992.  Donna helps organizations grow with marketing strategies, tools, and processes to make their programs and systems run more smoothly and maximize the return on your digital support efforts.

  • Websites that work everywhere – desktop, tablet, or mobile
  • Customized marketing strategies for the digital age – social media, email marketing, search and online presence
  • A local resource for implementation and support


What do you mean by “Networking Breakfast”?

We understand that everyone is busy. We also understand that building a stronger community of nonprofits dedicated to all aspects covering our children is critical. CWA feels being able to have time to meet new peers and catch up with existing ones enables a stronger workshop experience. We hope you will take advantage of this 30-minute opportunity prior to the presentation. There will also be coffee, juice, fruit and snacks available to help get your day started.


Who should attend, why is registration quantity limited?

This is a great opportunity for Executive Directors, social media and marketing staff. To maximize the experience and reach as many organizations as possible, we ask that you identify a single person to attend. We will provide handouts for your staff member to bring back to your organization and share.


Is there a waiting list (no available tickets remaining)?

If this event is sold out, you will be given the option to register for the waiting list. Should there be an opening, seats will be offered to those on the waiting list on a first come basis. YES, you should join the waiting list! If there are enough people on the waiting list we will seek to offer a second date in which you will receive priority.


What are my transportation/parking options for getting to and from the event?

The event is located on the UPenn campus with many mass-transit and public parking options (on & off street).


What should I bring into the event?

Be ready to take notes! Bring pens, paper, laptops or whatever system works best for you.

Business cards, it’s hard to network without them.

We will provide handouts to take back to your organization as well.


How can I contact the organizer with any questions?

If you have questions about this event, please email Michael Clark at


Is it ok if the name on my ticket or registration doesn’t match the person who attends?

Please register with the name of the person attending. Should you need to make a change, please email Michael Clark at