In focus groups in Des Moines, Iowa, and Las Vegas, Nevada, a few years ago, voters were asked what their top issues were, but only one in each group of 20 mentioned an issue related to children. The economy, terrorism, the Middle East, and other issues were mentioned. Kids were an afterthought.
The focus group moderator and conservative communications strategist Frank Luntz proceeded to ask people — many parents, grandparents, and employees in professions that work with children — why they didn’t care about kids, and the participants became quite angry. “Why, of course, I care about kids!” several of them demanded. A few rose out of their chairs to further emphasize their passion for children. Read more